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Cleaning Product Swap

Search any cleaning product. I'll show you what's in it, why it matters, and a safer alternative.

Common Questions

Every product is scored from 1 (most concerning) to 10 (safest) based on its ingredient list. I look at published safety data for each ingredient, respiratory and skin irritation potential, environmental impact, and whether the product contains known endocrine disruptors. Products with synthetic fragrance, quats, chlorine bleach, or known carcinogen contamination score lower. Products with plant-based surfactants and no synthetic fragrance score higher.

Not automatically. "Natural" has no legal definition for cleaning products. Some naturally-derived ingredients can still be irritating (like heavy essential oil fragrances). What matters is the specific ingredient list, not the marketing. That said, plant-based surfactants are generally less irritating than petroleum-derived ones, and avoiding synthetic fragrance eliminates a major source of indoor air pollution.

No. Start with the products you use most often and in the most enclosed spaces. Bathroom cleaners and laundry detergent are good first swaps because you breathe them in or they sit against your skin all day. A bottle of Branch Basics concentrate can replace most cleaners in your house, which actually saves money long-term.

For everyday cleaning, absolutely. Vinegar and water handles most surfaces. Baking soda is a gentle abrasive that works on tubs and sinks. Hydrogen peroxide is a real disinfectant. For heavy-duty jobs like mold remediation, you may need something stronger, but for daily maintenance these DIY solutions work as well as commercial products without the chemical exposure.

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